Who We Are

Highly qualified and motivated professionals

Our family-run business company has a long tradition in the industry. It was founded in 1982 by Joey Lord, who passed the business onto his son, Roberto, in 2005. We pride ourselves on providing outstanding customer service to order to guarantee that all of our clients are 100% satisfied.

About Us

Bringing African Culture to Newcastle

SELAM General Store is located in the heart of Newcastle and offers both in-store and online shopping experiences. Our store aims to deliver a standardized product to all customers, showcasing the rich culture and heritage of Africa. With over 50 products available, we are committed to providing our customers with authentic and high-quality African goods.

Welcome to SELAM General Store

The Best Place to Find Authentic African Goods

SELAM General Store is the leading African goods store in Newcastle. We offer a wide range of products, including Eritrean and Ethiopian commodities and spices. Whether you are looking for traditional clothing, arts and crafts, or delicious spices, we have something for everyone.

Our Highlights

Discover the unique features of SELAM General Store

Wide Selection

We offer more than 50 products, including Eritrean and Ethiopian commodities, spices, clothing, and crafts.

Authenticity

All our products are sourced directly from Africa, ensuring authenticity and supporting local artisans.

In-Store and Online Shopping

Visit our store in Newcastle or shop conveniently from our online store from the comfort of your own home.

Exceptional Customer Service

Our dedicated team is always ready to assist you and provide exceptional service to ensure a pleasant shopping experience.

10+ 
Years of Experience

1000+
Happy Customers

50+ 
Products Available

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